A Swedish audio streaming and media services provider, Spotify, has announced its intention to commence business operations in Nigeria, some African countries and others in the coming days.
To ensure usability in all of these new markets, the company also officially added support for 36 new languages to its platform, including Romanian, Hindi and Swahili. This means the platform now supports more than 60 languages in total.
Spotify explained that it was expanding its services to many Africam nations because these areas represent more than one billion potential new listeners.
“As part of our ongoing commitment to building a truly borderless audio ecosystem— connecting creators, listeners, and content—Spotify is embarking on a sweeping expansion that will introduce the world’s most popular audio streaming subscription service available to more than a billion people in 80+ new markets around the world, and add 36 languages to our platform.
“These moves represent Spotify’s broadest market expansion to date,” the statement on the official website read.
According to Spotify, its full global music catalogue will be available in each of the new markets and the entire podcast catalogue will be available in the majority of them.
In each new market, “We will work with local creators and partners to expand our music offerings and deliver a Spotify experience that meets the unique needs of each market.”
Spotify offers digital copyright restricted recorded music and podcasts including more than 70 million songs, from record labels and media companies. As a freemium service, basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions.
Users can search for music based on artist, album, or genre, and can create, edit, and share playlists on the platform.