By Ashemiriogwa Emmanuel
In another exciting round of news for local football, the Nigeria Professional Football League (NPFL) has sealed a sponsorship deal with the country’s foremost sport betting and gaming company, Bet9ja, for the latter to become the official supporter of the former under the betting and gaming category.
The multi-year partnership which was firmed up by the League Management Company (LMC) earlier today will officially take effect from the 2021/2022 NPFL season.
The deal will give Bet9ja the right to associate with the NPFL while participating clubs will benefit from branding placements across all match venues, events, programs of the league, as well as media channels.
With the agreement, the betting company will be featured in content across match broadcasts of the NPFL and its TV channels.
This is to help develop and popularize the nation’s football league and make it more enjoyable for fans to watch and for the clubs’ commercial rewards, while both parties achieve their mutual goals.
In the statement released on the LMC platform, it said “we are glad to have signed up Bet9ja under the betting and gaming category as one of the NPFL partners under our revamped marketing strategy.
“We are optimistic that with this landmark deal with Nigeria’s foremost betting and gaming brand and other gaming brands within our business category and sector will seize the fantastic opportunities created and key into the new NPFL project.
Expressing delight, Bet9ja was quoted in the statement as saying, “We undoubtedly appreciate the vision of the LMC towards the NPFL and happy to be part of this exciting project. Our strategy has always been to stand out and deliver excellent value to our customers and partners. This is a partnership geared towards achieving these goals and one that is built to last.”
Meanwhile, the date for the formal unveiling of the partnership is yet to be revealed along with further details of the agreement as stated by the local league governing body.