motorola launched the razr 40 ultra in Glacier Blue, Infinite Black
and Viva Magenta colours, and the edge 40 neo in Caneel Bay, Black Beauty and Soothing Sea colours earlier this year. Today, it had introduced the smartphones in new Pantone Color of the Year 2024, PANTONE 13-1023 Peach Fuzz.
The Pantone Color of the Year, announced by the Pantone Color Institute, is an educational program reflecting on the symbolic nature of color. This year marks the 25th anniversary of the Pantone Color of the Year program with the chosen color PANTONE 13-1023 Peach Fuzz.
A velvety gentle peach hue, PANTONE 13-1023 Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community and collaboration, said the company.
The choice of PANTONE 13-1023 Peach Fuzz complements Motorola’s mission to make technology more accessible and help consumers use technology to connect intentionally.
When selecting devices to feature PANTONE 13-1023 Peach Fuzz, Motorola reflected on the color message and its emphasis on the power of human connection, finding that the motorola razr 40 ultra / motorola razr+ and motorola edge 40 neo embodied this mentality, motorola added.
There is no change in the price of the phones, since the only change is the colour. The phones have stared rolling out in select markets worldwide and are expected to ship starting from December 12th. These are also teased in India, so we can expect the India launch soon.
Regarding the continued partnership, Ruben Castano, Head of Customer Experience and Design at Motorola, said:
As technology becomes intertwined with humanity, we trust color to provide a tool for expression and deeper, more meaningful experiences with our devices. This includes going beyond devices and into the software itself. The Pantone Color of the Year 2024 does just that as it blends the virtual world we live in and our desire to establish deeper connections and well-being.
Laurie Pressman, Vice President of the Pantone Color Institute, said:
It has been wonderful to work with Motorola and see their dedication to enabling creativity, connection, and personalization through color across their devices, and this year’s color carries particular importance to harnessing connection, community and personal wellbeing.
Our Pantone Color of the Year 2024, PANTONE 13-1023 Peach Fuzz, seamlessly blends the virtual and real life, making it an ideal color for the physicality of digital devices. We are excited to see how our audiences leverage the features Motorola offers to enable and facilitate further connections.