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itel unveils new logo for innovation and smart Living

itel new logo

itel has just announced a significant change in its brand identity, marking a pivotal moment in its eight-year journey shaping the smartphone landscape in India, following its 16-year global journey. This rebrand includes a fresh logo that embodies itel’s commitment to innovation, customer-centricity, and accessibility.

Known for democratizing technology, itel has evolved its logo after a decade, adopting a modern and vibrant design that aligns with smart living and youthfulness, encapsulating their brand promise – “Enjoy Better Life.”

itel old and new logo

The new logo reflects itel’s dedication to innovation, reliability, and understanding users’ evolving needs. The magenta color chosen symbolizes positivity and youthfulness, showcasing itel’s commitment to staying dynamic in the tech landscape. The consistent forward slant represents itel’s future focus on empowering communities through innovation.

The logo, unveiled on December 1st, is accompanied by a captivating sand art display at Puri Beach, Odisha, by Padma Shri awardee Sudarshan Patnaik, conveying the brand’s message of “Jode Bharat ka har Dil” and ‘Enjoy Better Life.’

itel logo at Puri Beach Odisha

This logo marks a new era for itel in India, signifying ongoing growth and expansion. With a focus on affordable yet innovative devices, itel aims to solidify its position as a beloved technology brand, empowering users to enjoy a smarter life through a range of smartphones, accessories, and TVs.

Commenting on the brand’s new identity and logo, Arijeet Talapatra, CEO, itel India, said:

After 8 years of reshaping India’s tech landscape, revealing our new logo heralds a fresh era for itel. The lively Pinkish red shade and contemporary design symbolize love, passion, and energy, embodying the essence of modern Bharat. As we stay true to our mission of ‘Enjoy Better Life,’ this evolution is a daring move, reaffirming our steadfast dedication to innovation and customer-centricity in India.

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