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German Firm Partners Freddy Hirsch Nigeria to Boost Food Innovation

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By Sodeinde Temidayo David

In a bid to boost food innovation across West Africa, a German-based nutrition supplier, Symrise AG, has partnered with Freddy Hirsch Nigeria, a manufacturer of ingredients.

According to the statement issued today by Symrise AG, the partnership will focus on the development, launch and commercialization of transformational food products, which includes general seasoning, bouillon meat, snacks, and instant noodles.

Freddy Hirsch Nigeria, a leading West African manufacturer of ingredients and flavours, boasts world-class Research, Development, and Application laboratories and manufacturing facilities.

On the other hand, Symrise AG is a global multi-billion-dollar fragrance, care, flavour, and nutrition supplier present in over 100 countries.

According to the Sub Regional Director, Flavour Africa Middle East, Symrise AG, Mr Sofiane Berrahmoune, the company is set to deliver its products and services at a greater speed to market in Africa, and for this reason, has partnered with Freddy Hirsch Nigeria.

Symrise AG spokesperson further stated that the partnership will give the company deeper access to valuable insights about Africa’s food industry.

This follows as increasing urbanization, rising incomes, a growing regional population, and evolving lifestyle changes are driving the African food flavour and enhancer ingredient market and increasing the consumption of processed foods and beverages.

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The global flavour and fragrance market is projected to reach $36 billion in 2022 with Africa expected to play one of the biggest growth opportunities.

Also, according to a forecast for the period of 2020 to 2025, the Africa food flavour and enhancer market is foretold to witness a compound annual growth rate CAGR of 5.12 per cent as the continent proved to be a growing market.

Mr Berrahmoune concluded his statement by saying “together, we are stronger than ever, committed to co-create with Freddy Hirsch Nigeria, combining the best of our strengths and leveraging our strong global footprint with our winning local flexibility, market, and consumer understanding.”

Also speaking on the partnership, the Managing Director of Freddy Hirsch Nigeria, Mr Kojo Brifo, expressed that his company is set to achieve its vision of creating authentic African flavours and tastes.

He noted that Freddy Hirsch has invested in a Research, Development, and Application laboratory and a manufacturing facility with world-class quality management systems, in West Africa.

Mr Brifo added that partnership with Symrise AG will provide an acceleration of flavour development across West Africa and will increase the creativity of customized flavours, help our customers attain speed to market, and enhance their operational agility.

Together, Symrise AG and Freddy Hirsch Nigeria are set to position themselves as the leading contributors to the evolution of the food and beverage industry in West Africa and the Middle East.

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